Businessmen Adam Goldenberg and Don Ressler knew little about the latest trends in clothes and accessories before they took the world of fashion by the horns. What they did know, was how to build a successful business from the ground up. What’s their secret? Simply keeping the consumer in mind. Maintaining a true understanding of their customers wants and needs has always been the number one rule for this dynamic duo.
The founders of Techstyle Fashion Group, which serves as the platform for several membership-based clothing, beauty and accessory companies, got their start at an early age. Like most teens, Adam Goldenberg knew he had a love for gaming. Instead of spending his days playing and downloading the latest games, he began to look at the business side of things. At just 15, Goldenberg launched Gamers Alliance, an online network that served as a platform for advertising gaming websites. Due to its rapid success, Gamers Alliance was sold to Intermix Media in 1999. After selling the company, Goldenberg ended his high school career to serve as Vice President of Strategic Planning for Intermix. By the age of 20, he had earned the title of Chief Operating Officer.
Much like his partner in crime, Don Ressler also started his own company which he later sold to Intermix Media. He sold his first online business, FitnessHaven.com to Intermix in 2011. Aside from his experience with entrepreneurship, he also has an extensive portfolio in business finances. His success with FitnessHaven.com and experience un raising capital inspired him to venture into the world of fashion.
While working at Intermix, the now business partners formed a close friendship. They started their first business together in 2006. Their first venture into the world of e-commerce proved successful, and this fueled the fire for what we all know and love as JustFab, today. One of the first of its kind, JustFab is a membership-based online clothing company. Members of the site receive personalized clothing and accessories delivered right to their door each month. Their unique approach to shopping has quickly established them as leaders in the e-commerce and retail industry. http://brandettes.com/interviews/don-ressler-of-fabletics/