How Adam Goldenberg and Don Ressler have established Multi-Million Dollar Businesses

Techstyle Fashion Group is a reputable company that has various subsidiaries that have specialized in retailing quality clothing and accessories. The founders of the firm are Don Ressler and Adam Goldenberg, and they have been running it for the past seven years. The duo has built a multi-million dollar e-commerce enterprise by being able to solve the fashion needs of women across the United States. At 15 years old, Goldenberg had already joined the business world by founding Gamers Alliance. The company’s primary aim was to provide gaming websites with an excellent advertising network. Gamer Alliance was a profitable enterprise, and it was later sold to Intermix Media. In 1999, Adam was appointed to act as Intermix’s VP for strategic planning and had to quit school to take the position. At 20 years old, he was named as the COO of the company.

Don Ressler had gained a lot of experience as an entrepreneur before he started working at Intermix Media. He ran FitnessHeaven.com, which was a fitness-based website that was bought by Intermix in 2001. Ressler has also assisted various e-commerce enterprises in raising capital from investors to establish themselves. His experience in online businesses encouraged him to start investing in the fashion and beauty industries. Goldenberg and Ressler began their friendship when they were working at Alena Media, which was under Intermix Media.

The duo left Intermix Media in 2005 after it was sold to the News Corporation. In 2006, they teamed up with various experts who formerly served Alena Media and founded Intelligent Beauty. The firm acted as an incubator for different brands in the beauty and health sectors. Don and Adam then came up with the strategy of using membership plans in selling fashionable and comfortable athletic clothes through an e-commerce platform.

Techstyle has been in the fashion industry since 2010. The company was named JustFab during inception, and it offers the latest athleisure wear products to its customers every month. It received funding from different venture capitalists that include Matrix Partners. The fashion company was rebranded to Techstyle in 2016, and it currently comprises of different brands. Don and Adam act as its co-CEOs. They have used remarkable strategies in ensuring that the company’s customers are fully satisfied. The products that Techstyles sells to its clients are designed to make them feel sexy and comfortable. Its founders are devoted to growing it into the world’s leading online fashion company. http://www.entrepreneur.wiki/Adam_Goldenberg