Your website traffic volume is one of the keys to making e-commerce sales flourish, but it’s far from the only thing. A website can get a lot of curious visitors, but one that’s not built in a way to encourage purchasing is only going to mean operating at a loss, especially if you are spending money on PPC ads for the traffic. White Shark Media has helped many businesses owners turn their PPC expenses into sales and profits by encouraging better website design, and utilization of keyword density tools and other measuring sticks.
One thing White Shark Media stresses is the difference between search engine optimization (SEO) and search engine marketing (SEM), though the lines of the two can intersect. SEO relies on keywords in the website content and meta data as does SEM, but SEO is how search engines rank websites using their own crawlers. SEM is ads listing websites appearing with search results, but they are paid for by the owners. The most common SEM listings are done through Google AdWords and Bing Ads which White Shark Media uses. The main reason White Shark Media encourages you to use SEM is that you can see your ads reach the top instantly compared to the time it takes SEO to rank your website.
White Shark Media is certified as a Google Small Business partner and a Microsoft ads reseller, both of which require pretty strict standards that must be followed. They have quite a comprehensive system for converting traffic into sales, and you can count on them to hold monthly review meetings informing you on the progress of your campaigns. But they don’t do so without first giving you a free no-obligation evaluation of your current PPC and SEM campaigns. Once you’ve completed the evaluation session, it’s completely up to you whether or not you want to hire them.