Lori Senecal and Her Passion, Competence and Impressive Prowess to Run A Business’ Operations

While being a business leader isn’t a perilous job, there are risks inherent in running a company or being an executive of one that should be noted all the time. The risks in running a business could mean an ominous cost on your time, health and savings. Because you have so many things to do in your life apart from running a business, being a business executive could add an extra layer of burden to your life, too. Fortunately, there are still impressive people like Lori Senecal that give a simper to all the hurdles and challenges of being a Global CEO. Check out Ideamensch to see more.



The GCReport Recap



The many articles you can read today about Lori Senecal could be a fantastic education for you when you want to learn about how leaders run successful businesses today. However, one news that stands out today and that’s worthy of recapping is the one from Greenport, where a profile of Lori Senecal is showcased in the most poignant and comprehensive way possible.



In the article, we learned that being the Global CEO of Crispin Porter and Bogusky was a role that Lori Senecal didn’t expect to be easy. Her success in the company could be from the fact that she had a good education in college, but it could also have come from the simple dedication that she has for her positions.



In the article, we also learned that the fuel that pushes her to do her best regarding managing the operations of the company comes from her loving siblings, who are also successful. Their successes are an inspiration to her to do her best without complaint and to not be in abeyance with what she wants to do.



About Lori Senecal



What you probably don’t know yet about Lori Senecal is the fact that she oversees the global growth and expansion of the famous brand, CP+B. Her firm’s dedication for expansion across nine international offices have also been what drives Ms. Senecal to always push for her limits, sustain her desire to do his job and confront the challenges in the job that may appear impossibly refractory.




Click here: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

Why White Shark Media Believes It’s Necessary To Hire An AdWords Marketing Agency

Your website traffic volume is one of the keys to making e-commerce sales flourish, but it’s far from the only thing. A website can get a lot of curious visitors, but one that’s not built in a way to encourage purchasing is only going to mean operating at a loss, especially if you are spending money on PPC ads for the traffic. White Shark Media has helped many businesses owners turn their PPC expenses into sales and profits by encouraging better website design, and utilization of keyword density tools and other measuring sticks.

One thing White Shark Media stresses is the difference between search engine optimization (SEO) and search engine marketing (SEM), though the lines of the two can intersect. SEO relies on keywords in the website content and meta data as does SEM, but SEO is how search engines rank websites using their own crawlers. SEM is ads listing websites appearing with search results, but they are paid for by the owners. The most common SEM listings are done through Google AdWords and Bing Ads which White Shark Media uses. The main reason White Shark Media encourages you to use SEM is that you can see your ads reach the top instantly compared to the time it takes SEO to rank your website.

White Shark Media is certified as a Google Small Business partner and a Microsoft ads reseller, both of which require pretty strict standards that must be followed. They have quite a comprehensive system for converting traffic into sales, and you can count on them to hold monthly review meetings informing you on the progress of your campaigns. But they don’t do so without first giving you a free no-obligation evaluation of your current PPC and SEM campaigns. Once you’ve completed the evaluation session, it’s completely up to you whether or not you want to hire them.